Happy 20th Birthday, Defense Up™

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To celebrate the 20th anniversary of Defense Up, our founder and chief juice officer, Jimmy Rosenberg, tells us the story behind one of the most popular Evolution Fresh® cold-pressed juices.

Defense Up is one of our classic Evolution Fresh juices, and after 20 years, it’s still one of our most popular.

It all started in ’96, when I was working on a tasty, vitamin-C-rich recipe at one of our first juiceries. My goal was simple: help people enjoy nutrient-dense foods that help support the immune system. This is vital for our bodies year-round, but something I pay extra attention to during cold ’n’ flu season. We called the recipe Defense Up.

The juice we created lives up to that name, made purely with nature’s finest and with no added sugars, flavors or preservatives. Every bottle is filled with just the good stuff: oranges, pineapples, mangos, apples and acerola cherries, all carefully selected for delicious taste.

I chose acerola cherries because this unique fruit is actually one of the most vitamin-C-rich foods on the planet! They may look small, but they play a big part in making our juice so special. To give Defense Up its signature tropical flavor, I picked mangos, which as a bonus contribute potassium too!

It’s amazing to think Defense Up is celebrating its 20th birthday this year. I loved this juice 20 years ago and I love it now. It’s simply delicious: cold-pressed and bursting with delicious and vibrant flavor. Here’s to 20 more amazing years of nourishing our bodies, supporting our immune systems and appreciating the goodness of nature.

—Jimmy Rosenberg

Looking for a bottle of immunity-supporting vitamin C this winter? Check the store locator to find Defense Up near you!

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