Our Story

It began over 30 years ago when I picked an orange from a tree in my backyard. Just one handpicked orange, squeezed into pure juice perfection. No processing. No heat pasteurization. From then and there, the chase was on in pursuit of the authentic juice experience. Evolution Fresh pursues that experience every day, that’s why we take the most flavorful fruits and vegetables, cold-press them using high pressure processing, and provide healthy options for every step of the wellness journey.

Health and happiness,

Jimmy Rosenberg,
Evolution Fresh Founder

The Cold-Pressed Difference

We believe in a different approach to making juice. The cold-pressed way. It’s our way of helping protect the flavor and nutrients of the raw fruits and vegetables we bring into our juicery. No added colors or flavors nature didn’t put there. Just our favorite produce, tasting as close to fresh picked as possible with minimal processing.

Many juices on the market have been heat-pasteurized, which may affect the natural flavors of the ingredients. That’s why we cold-press our juice using high pressure processing. This keeps fruits and vegetables chilled from the moment they enter the juicery to the moment you take your first sip.

The produce we locally source is rushed to the juicery, where it’s cleaned, squeezed, and pressed. Once we have crafted our juice blends and bottled them, we apply pressure equal to five times that found in the deepest part of the ocean to help protect flavor, color and nutrients while ensuring safety.

Pursuing Perfection

“WHERE DID WE BUILD OUR JUICERY? CLOSE TO FARMS THAT SUPPLY FRESH FRUITS AND VEGETABLES ALL YEAR LONG.”

Most of the produce used for our juice is grown in Southern California, where we get leafy greens, crunchy root vegetables and tangy-sweet citrus based on seasonal growing patterns — from farms in Salinas down to the southern Imperial Valley in both California and Arizona. Who’s tracking it all down for us? Our ingredient-sourcing specialists, who have over 51 years of combined experience working with produce experts and growers around the world.

A few more facts about the produce in Evolution Fresh juices:

  • 93% of our fresh produce is from the western U.S.
  • 82% of it is grown within 400 miles of our juicery
  • Our pursuit of the best ingredients takes us to the Philippines for coconut water, Peru for ginger, Mexico for mangos and pineapples, and Hawaii for turmeric
  • We offer both conventional and organic juices to make them broadly accessible
  • All our juices are Non-GMO Project verified, with the exception of Protein Power Smoothie, which we’re working hard to convert and cold-press

Highlights From our history

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Culinary instincts

We don’t just pull our juice blends out of thin air. Our chef Mark and team draw from 30+ years of combined culinary experience to determine how the natural qualities of each fresh fruit and vegetable can be creatively combined for optimal flavor. Often in ways you’d never imagine. Like in the blend of savory celery, hearty kale, sweet apple, tender spinach and tart lemon in our Sweet Greens and Lemon.

Evolution Fresh Kitchens

Did you know our devotion to wholesome, high-quality nutrition includes delicious food?

Visit Our Kitchens

We’ve opened four Evolution Fresh kitchens, three in the Seattle area and one in San Francisco. All offer a healthful approach to eating out or on the go, through handcrafted dishes that change with the produce available each season.

We offer a range of vegetarian, organic and without-wheat ingredients options. And we’ll happily customize a dish to your liking and dietary needs. Don’t miss our one-of-a-kind wall of juice taps, where you can sample Evolution Fresh juices to your heart’s content.

Visit one of the our locations in University Village, Downtown Seattle, Bellevue, WA or San Francisco, CA.