Alive with Goodness

Process:

1. Squeezed Fresh

   We start with delicious fruits and vegetables. Then we crack, peel and squeeze them to bring out everything that's good about them.

2. Bottled Cold

   Heat can rob juices of flavors and nutrients. So we use cold pressure to help maintain their natural taste.

3. Enjoyed Exuberantly

   With more vitamins, enzymes and nutrients to enjoy in every sip, you're ready to Squeeze Life™ for everything it's got.

Beliefs

There's an Art to Juice and we're lifelong students.

Pure juice, the way nature intended. Packed with nutrients. Full of color and bursting with flavor. That's how we have always done things, since founder Jimmy Rosenberg first started squeezing naturally delicious juice in Santa Monica more than 30 years ago.